The old rules of marketing are dead 6 new rules to reinvent your brand & reignite your business
Argues that the new methods of human communication require a new perspective on marketing, outlining a plan to reinvent the marketing industry by applying quantitative data and providing leadership in a new business landscape.
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
New York
McGraw-Hill
2011
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