APA (7. basım) Alıntı

Zikmund, W. G., & Babin, B. J. (2010). Essentials of marketing research (4th ed.). South-Western/CENGAGE Learning.

Chicago Style (17. basım) Atıf

Zikmund, William G., ve Barry J. Babin. Essentials of Marketing Research. 4th ed. Australia: South-Western/CENGAGE Learning, 2010.

MLA (9th ed.) Atıf

Zikmund, William G., ve Barry J. Babin. Essentials of Marketing Research. 4th ed. South-Western/CENGAGE Learning, 2010.