APA (7th ed.) Citation

Malhotra, N. K. (2009). Basic marketing research: A decision-making approach (3rd ed.). Pearson Education.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. Upper Saddle River, N.J: Pearson Education, 2009.

MLA (9th ed.) Citation

Malhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. Pearson Education, 2009.