The law of marketing - Oswald, Lynda J. (Mason, OH South-Western Cengage Learning, 2011)
Part 1. Introduction to Marketing Law: Overview of the legal environment of marketing activities -- Part 2. Legal Issues Relating to Product Distribution: Antitrust law -- The Franchisor-Franchisee relationship -- Part 4. Legal Issues Relating to Product Promotion: Trademark law -- Commercial speech and the regulation of advertising -- Consumer protection law -- Part 5. Contracts and sales of goods law -- Warranties and products liability.
Includes bibliographical references and index.
Keywords: Marketing -- Law and legislation -- United States; Trade regulation -- United States; Business law -- United States