Introduction to media literacy - Potter, W. James (Thousand Oaks, California SAGE, 2016)
Why increase media literacy? -- How to think about media literacy -- Mass media industries: historical perspective -- Mass media industries: the economic game -- Mass media audience: industry perspective -- Mass media audience: individual perspective -- Mass media content -- Mass media effects -- Springboard.
Ma. Theresa Q. Tabada (Recommending faculty) - Bookfair2017
Includes bibliographical references and index.
Keywords: Media literacy