Dynamics of media writing adapt and connect - Filak, Vincent F. (Los Angeles Sage Publications, Inc./CQ Press, 2016)
Part. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- Part. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- Part. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- Part. IV. Coming back together -- A few last words.
Jason A. Baguia (Recommending faculty) - Bookfair2017
Includes bibliographical references and index.
Keywords: Mass media -- Authorship -- Handbooks, manuals, etc; Journalism