TY  - BOOK
T1  - Marketing the core
A1  - Kerin, Roger A.
A2  - Hartley, Steven W.
A2  - Rudelius, William
LA  - English
PP  - Boston
PB  - McGraw-Hill/Irwin
YR  - 2009
ED  - 3rd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-8027390931312503011
OP  - 493
CN  - HF 5415 K452 2009
SN  - 9780073381060
KW  - Marketing.
ER  -