Marketing plans how to prepare them, how to profit from them

Detalhes bibliográficos
Main Authors:	McDonald, Malcolm (Author), Wilson, Hugh 1962- (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Chichester, West Sussex Wiley 2016.
Edição:	Eighth Edition.
Assuntos:	Marketing > Management. Marketing > Planning.