McDonald, M., & Wilson, H. (2016). Marketing plans: How to prepare them, how to profit from them (Eighth Edition.). Wiley.
Chicago Style aipamenaMcDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Profit from Them. Eighth Edition. Chichester, West Sussex: Wiley, 2016.
MLA aipamenaMcDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Profit from Them. Eighth Edition. Wiley, 2016.
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