Cita APA (7th ed.)

Keegan, W. J., & Green, M. C. (2003). Global marketing (3rd ed.). Pearson Education South Asia Pte Ltd.

Cita Chicago (17th ed.)

Keegan, Warren J., i Mark C. Green. Global Marketing. 3rd ed. Singapore: Pearson Education South Asia Pte Ltd, 2003.

Cita MLA (9th ed.)

Keegan, Warren J., i Mark C. Green. Global Marketing. 3rd ed. Pearson Education South Asia Pte Ltd, 2003.