TY  - BOOK
T1  - Fostering sustainable behavior an introduction to community-based social marketing
A1  - McKenzie-Mohr, Doug 1959-
A2  - Smith, William A. (William Arthur)
LA  - English
PP  - Gabriola Island, BC
PB  - New Society Publishers
YR  - 1999
UL  - https://tuklas.up.edu.ph/Record/UP-8027390931312477654
AB  - Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
OP  - 160
CN  - GE 195.7 M36 1999
SN  - 0865714061
SN  - 9780865714069
KW  - Environmental responsibility : Citizen participation.
KW  - Environmental responsibility : United States : Citizen participation.
KW  - Community Participation.
KW  - Conservation of Natural Resources.
KW  - Social Marketing.
ER  -