APA (7th ed.) Citation

Aaker, D. A. (2010). Strategic market management: Global perspectives. Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A. Strategic Market Management: Global Perspectives. Hoboken, N.J: Wiley, 2010.

MLA (9th ed.) Citation

Aaker, David A. Strategic Market Management: Global Perspectives. Wiley, 2010.