APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. (2012). Advertising and promotion: An integrated marketing communications perspective (9e.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9e. New York: McGraw-Hill Irwin, 2012.

MLA (9th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9e. McGraw-Hill Irwin, 2012.