APA (7th ed.) Citation

Horst, P. (2015). Competing on customer journeys: You have to create new value at every step. [article].

Chicago Style (17th ed.) Citation

Horst, Peter. Competing on Customer Journeys: You Have to Create New Value at Every Step. [article]. p.89-100 Nov, 2015.

MLA (9th ed.) Citation

Horst, Peter. Competing on Customer Journeys: You Have to Create New Value at Every Step. [article]. 2015.