APA-Zitierstil (7. Ausg.)

Horst, P. (2015). Don't let big data bury your brand: What capital one learned about overrelying on analytics. [article].

Chicago-Zitierstil (17. Ausg.)

Horst, Peter. Don't Let Big Data Bury Your Brand: What Capital One Learned About Overrelying on Analytics. [article]. p.79-86 Nov, 2015.

MLA-Zitierstil (9. Ausg.)

Horst, Peter. Don't Let Big Data Bury Your Brand: What Capital One Learned About Overrelying on Analytics. [article]. 2015.