Service thinking the seven principles to discover innovative opportunities
Business paradigm shifts are rare. However, the shift to a service-dominant economy and to service-dominant value creation genuinely merits such a designation, both on the surface through the lens of traditional economic measures and even more deeply and profoundly through the lens of Vargo and Lusc...
| Principais autores: | , |
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| Formato: | Livro |
| Idioma: | English |
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New York
Business Expert Press
2014.
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| Edição: | First edition. |
| coleção: | Service systems and innovations in business and society collection.
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