Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications

Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel applicat...

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Detalhes bibliográficos
Autor principal: Lowenstein, Michael W. 1942- (Autor)
Formato: Livro
Idioma:English
Publicado em: New York Business Expert Press 2014.
Edição:First edition.
coleção:Marketing strategy collection
Assuntos: