APA (7th ed.) Citation

Lowenstein, M. W. (2014). Customers inside, customers outside: Designing and succeeding with enterprise customer-centricity concepts, practices, and applications (First edition.). Business Expert Press.

Chicago Style (17th ed.) Citation

Lowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding with Enterprise Customer-centricity Concepts, Practices, and Applications. First edition. New York: Business Expert Press, 2014.

MLA (9th ed.) Citation

Lowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding with Enterprise Customer-centricity Concepts, Practices, and Applications. First edition. Business Expert Press, 2014.