TY - GEN T1 - Disentangling stereotype activation and stereotype application in the stereotype misperception task. [article]. A1 - Krieglmeyer, Regina LA - English UL - https://tuklas.up.edu.ph/Record/UP-8027390931312424547 AB - When forming impressions about other people,, stereotypes about the individual's social group often influence the resulting impression. At least 2 distinguishable processes underlie sterotypic impression formation: stereoscope activation and stereotype application. Most previous research has used implicit measures to assess stereotype activation and explicit measures to assess stereotype application, which has several disadvantage. "The authors propose a measure of stereotypic impression formation, the stereotype misperception task (SMT), together with a multinomial model that quantitatively disentangles the contributions of stereotype activation and application to responses in the SMT> The validity of the SMT and of the multinomial model was confirmed in 5 studies. The authors hope to advance research on stereotyping by providing a measurement tool that separates multiple processes underlying impression formation. -(from the authors) KW - Stereotype activation. KW - Stereotype application. KW - Implicit measures. KW - Multinomial modeling. ER -