When risk seeking becomes a motivational necessity. [article].

Four studies demonstrate the importance of self-regulatory mechanisms for understanding risk-seeking behavior under loss. Findings suggest that risk seeking becomes a motivational necessity under 3 conditions : (a) when an individual is in a state of loss; (b)when the individual is in a prevention-f...

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Bibliographic Details
Main Author: Scholer, Abigail A.
Format: Analytics
Language:English
Subjects: