APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. (2011). Marketing foundations: William M. Pride, O.C. Ferrell (4th ed.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Pride, William M., and OC Ferrell. Marketing Foundations: William M. Pride, O.C. Ferrell. 4th ed. Australia: South-Western Cengage Learning, 2011.

MLA (9th ed.) Citation

Pride, William M., and OC Ferrell. Marketing Foundations: William M. Pride, O.C. Ferrell. 4th ed. South-Western Cengage Learning, 2011.