Cita APA (7th ed.)

Pride, W. M., & Ferrell, O. (2011). Marketing foundations: William M. Pride, O.C. Ferrell (4th ed.). South-Western Cengage Learning.

Cita Chicago (17th ed.)

Pride, William M., i OC Ferrell. Marketing Foundations: William M. Pride, O.C. Ferrell. 4th ed. Australia: South-Western Cengage Learning, 2011.

Cita MLA (9th ed.)

Pride, William M., i OC Ferrell. Marketing Foundations: William M. Pride, O.C. Ferrell. 4th ed. South-Western Cengage Learning, 2011.