<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000cam a22000004a 4500</leader>
  <controlfield tag="001">UP-8027390931312409427</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20140321115950.0</controlfield>
  <controlfield tag="006">o--- |     ||   ||</controlfield>
  <controlfield tag="007">ta</controlfield>
  <controlfield tag="008">100726s2012    mau     rb   |001 0|eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9780495902904</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(iLib)UPCEB-00008023426</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DLC</subfield>
   <subfield code="c">DLC</subfield>
   <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
   <subfield code="a">pcc</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
   <subfield code="a">302.23</subfield>
   <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2="0">
   <subfield code="a">P 90</subfield>
   <subfield code="b">B26 2012</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Baran, Stanley J.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Mass communication theory</subfield>
   <subfield code="b">foundations, ferment, and future</subfield>
   <subfield code="c">Stanley J. Baran and Dennis K. Davis.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">6th ed.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Australia</subfield>
   <subfield code="b">Wadsworth</subfield>
   <subfield code="c">2012.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">xxiv, 456 p.</subfield>
   <subfield code="b">ill.</subfield>
   <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
   <subfield code="a">Communication</subfield>
   <subfield code="x">Philosophy.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Baran, Stanley J.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Davis, Dennis K.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
   <subfield code="3">Contributor biographical information</subfield>
   <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1105/2010933368-b.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
   <subfield code="3">Publisher description</subfield>
   <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1105/2010933368-d.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
   <subfield code="3">Table of contents only</subfield>
   <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1105/2010933368-t.html</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPCEB</subfield>
   <subfield code="b">CEBU-LAHUG</subfield>
   <subfield code="h">P90 B26 2012</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Book</subfield>
  </datafield>
 </record>
</collection>
