Marketing management a strategic decision-making approach

Bibliografiske detaljer
Hovedforfatter:	Mullins, John W. (John Walker)
Andre forfattere:	Walker, Orville C.
Format:	Bog
Sprog:	English
Udgivet:	New York McGraw-Hill c2013.
Udgivelse:	8th ed.
Fag:	Marketing > Management.
Online adgang:	Publisher description Table of contents only