Citace podle APA (7th ed.)

Mullins, J. W., & Walker, O. C. (2013). Marketing management: A strategic decision-making approach (8th ed.). McGraw-Hill.

Citace podle Chicago (17th ed.)

Mullins, John W., a Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 8th ed. New York: McGraw-Hill, 2013.

Citace podle MLA (9th ed.)

Mullins, John W., a Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 8th ed. McGraw-Hill, 2013.

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