Cita APA (7th ed.)

Mullins, J. W., & Walker, O. C. (2013). Marketing management: A strategic decision-making approach (8th ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Mullins, John W., i Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 8th ed. New York: McGraw-Hill, 2013.

Cita MLA (9th ed.)

Mullins, John W., i Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 8th ed. McGraw-Hill, 2013.