TY - BOOK T1 - The strategy and tactics of pricing a guide to growing more profitably A1 - Nagle, Thomas T. 1951- A2 - Hogan, John E. Ph. D. A2 - Zale, Joseph LA - English PP - Boston PB - Pearson YR - 2011 ED - 5th ed. UL - https://tuklas.up.edu.ph/Record/UP-8027390931312409268 OP - 350 CN - HF 5416.5 N34 2011 SN - 9780132546133 SN - 0132546132 KW - Pricing. KW - Marketing : Decision making. ER -