The strategy and tactics of pricing a guide to growing more profitably

Detalles Bibliográficos
Autor Principal:	Nagle, Thomas T. 1951-
Outros autores:	Hogan, John E. Ph. D., Zale, Joseph
Formato:	Libro
Idioma:	English
Publicado:	Boston Pearson c2011.
Edición:	5th ed.
Subjects:	Pricing. Marketing > Decision making.