TY - BOOK T1 - Business market management understanding, creating, and delivering value A1 - Anderson, James C. 1953- A2 - Narus, James A. A2 - Narayandas, Das LA - English PP - Upper Saddle River, N.J. PB - Pearson Prentice Hall YR - 2009 ED - 3rd ed. UL - https://tuklas.up.edu.ph/Record/UP-8027390931312409267 OP - 470 CN - HF 5415.1263 A53 2009 SN - 9780132089963 SN - 0132089963 KW - Industrial marketing. ER -