Cita APA (7th ed.)

Neal, W. D., & Strauss, R. (2008). Value creation: The power of brand equity. South-Western Cengage Learning.

Cita Chicago (17th ed.)

Neal, William D., i Ron Strauss. Value Creation: The Power of Brand Equity. Australia: South-Western Cengage Learning, 2008.

Cita MLA (9th ed.)

Neal, William D., i Ron Strauss. Value Creation: The Power of Brand Equity. South-Western Cengage Learning, 2008.