Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: aMauborgne, Rene?e
Format: Book
Language:English
Published: Boston, Mass. Harvard Business School Press c2005.
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip0422/2004020857.htm