Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Detalhes bibliográficos
Autor principal: Kim, W. Chan
Outros Autores: aMauborgne, Rene?e
Formato: Livro
Idioma:English
Publicado em: Boston, Mass. Harvard Business School Press c2005.
Assuntos:
New products.
Market segmentation.
Acesso em linha:http://www.loc.gov/catdir/toc/ecip0422/2004020857.htm