Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Detalles Bibliográficos
Autor Principal: Kim, W. Chan
Outros autores: aMauborgne, Rene?e
Formato: Libro
Idioma:English
Publicado: Boston, Mass. Harvard Business School Press c2005.
Subjects:
Acceso en liña:http://www.loc.gov/catdir/toc/ecip0422/2004020857.htm