Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Bibliografske podrobnosti
Glavni avtor: Kim, W. Chan
Drugi avtorji: aMauborgne, Rene?e
Format: Knjiga
Jezik:English
Izdano: Boston, Mass. Harvard Business School Press c2005.
Teme:
Online dostop:http://www.loc.gov/catdir/toc/ecip0422/2004020857.htm