Kim, W. C., & aMauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.
Chicago (17e ed.) BronvermeldingKim, W. Chan, en Rene?e aMauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass: Harvard Business School Press, 2005.
MLA (9e ed.) BronvermeldingKim, W. Chan, en Rene?e aMauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Let op: Deze citaties zijn niet altijd 100% accuraat.