TY  - BOOK
T1  - An introduction to strategic management concepts and cases
A1  - David, Fred R.
LA  - English
PP  - Jurong, Singapore
PB  - Pearson Education Asia
YR  - 2007
ED  - 11th ed.
UL  - https://tuklas.up.edu.ph/Record/UP-8027390931312409143
OP  - 385
NO  - Original edition entitled Strategic management : concepts. 11th ed. published by Pearson Education, c2007.
CN  - HD 30.28 D387 2007
SN  - 9810699972
KW  - Strategic planning.
KW  - Strategic planning : Case studies.
ER  -