Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Visa alla versioner (17)
Bibliografiska uppgifter
Huvudupphovsman: Belch, George E. (George Edward) 1951-
Övriga upphovsmän: Belch, Michael A.
Materialtyp: Bok
Språk:English
Publicerad: Boston McGraw-Hill Irwin c2007.
Upplaga:7th ed.
Ämnen:
Advertising.
Sales promotion.
Communication in marketing.