Marketing research within a changing information environment

Bibliografiske detaljer
Hovedforfatter: Hair, Joseph F.
Andre forfattere: Bush, Robert P., Ortinau, David J.
Format: Bog
Sprog:English
Udgivet: Boston McGraw-Hill/Irwin c2003.
Udgivelse:2nd ed.
Serier:McGraw-Hill/Irwin series in marketing
Fag: