APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Upper Saddle River, N.J: Pearson, 2006.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Pearson, 2006.