APA (7th ed.) Citation

Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2004). Marketing, principles & perspectives (4th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Bearden, William O., Thomas N. Ingram, and Raymons W. LaForge. Marketing, Principles & Perspectives. 4th ed. Boston: McGraw-Hill/Irwin, 2004.

MLA (9th ed.) Citation

Bearden, William O., et al. Marketing, Principles & Perspectives. 4th ed. McGraw-Hill/Irwin, 2004.