Davis, J. (2007). Measuring marketing 103 key metrics every marketer needs. John Wiley & Sons (Asia).
Chicago Style (17th ed.) CitationDavis, John. Measuring Marketing 103 Key Metrics Every Marketer Needs. Singapore: John Wiley & Sons (Asia), 2007.
MLA (9th ed.) CitationDavis, John. Measuring Marketing 103 Key Metrics Every Marketer Needs. John Wiley & Sons (Asia), 2007.
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