Cita APA (7th ed.)

Barnes, J. G. (2006). Build your customer strategy: A guide to creating profitable customer relationship. John Wiley & Sons.

Cita Chicago (17th ed.)

Barnes, James G. Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationship. Hoboken, N. J: John Wiley & Sons, 2006.

Cita MLA (9th ed.)

Barnes, James G. Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationship. John Wiley & Sons, 2006.