Altstiel, T., & Grow, J. (2006). Advertising strategy: Creative tactics from the outside/in. SAGE Pub.
Chicago Style aipamenaAltstiel, Tom, and Jean Grow. Advertising Strategy: Creative Tactics from the Outside/in. Thousand Oaks, Calif: SAGE Pub, 2006.
MLA aipamenaAltstiel, Tom, and Jean Grow. Advertising Strategy: Creative Tactics from the Outside/in. SAGE Pub, 2006.
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