International marketing

International marketing

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Detalles Bibliográficos
Autor Principal: Cateora, Philip R.
Outros autores: Graham, John L.
Formato: Libro
Idioma:English
Publicado: Boston McGraw-Hill c2002.
Edición:11th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Export marketing.
International business enterprises.