IMC using advertising and promotion to build brands

IMC using advertising and promotion to build brands

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Duncan, Tom (Thomas R.)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Boston McGraw-Hill 2002.
Eagrán:1st ed.
Sraith:McGraw-Hill/Irwin series in marketing
Ábhair:
Brand name products > Marketing > Management.