IMC using advertising and promotion to build brands

IMC using advertising and promotion to build brands

Bibliographische Detailangaben
1. Verfasser: Duncan, Tom (Thomas R.)
Format: Buch
Sprache:English
Veröffentlicht: Boston McGraw-Hill 2002.
Ausgabe:1st ed.
Schriftenreihe:McGraw-Hill/Irwin series in marketing
Schlagworte:
Brand name products > Marketing > Management.