APA (7. basım) Alıntı

Duncan, T. (2002). IMC: Using advertising and promotion to build brands. McGraw-Hill.

Chicago Style (17. basım) Atıf

Duncan, Tom. IMC: Using Advertising and Promotion to Build Brands. Boston: McGraw-Hill, 2002.

MLA (9th ed.) Atıf

Duncan, Tom. IMC: Using Advertising and Promotion to Build Brands. McGraw-Hill, 2002.