00000cam a22000004a 4500 UP-8027390931312395626 Buklod 20070925100305.0 o--- | || || tb 010410s2002 mauaf rb |001 0|eng d 0072410647 (alk. paper) (iLib)UPCEB-00000025258 DLC DLC DLC pcc HF5415.3 P468 2002 658.8342 21 HF 5415.3 P468 2002 Peter, J. Paul. Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. 6th ed. Boston McGraw-Hill c2002. xxvi, 582 p., [24] p. of plates ill. (some col.) 27 cm. McGraw-Hill/Irwin series in marketing Includes bibliographical references and index. Consumer behavior. Marketing. Olson, Jerry C. (Jerry Corrie) 1944-. Publisher description http://www.loc.gov/catdir/description/mh021/2001031482.html Table of contents http://www.loc.gov/catdir/toc/mh021/2001031482.html UPCEB CEBU-LAHUG HF5415.3 P468 2002 Book