Cita APA (7a ed.)

Etzel, M. J., Walker, B. J., & Stanton, W. J. (2001). Marketing (12th ed.). Irwin/McGraw-Hill.

Cita Chicago Style (17a ed.)

Etzel, Michael J., Bruce J. Walker, y William J. Stanton. Marketing. 12th ed. Boston, Mass: Irwin/McGraw-Hill, 2001.

Cita MLA (9a ed.)

Etzel, Michael J., et al. Marketing. 12th ed. Irwin/McGraw-Hill, 2001.