APA (7th ed.) Citation

Zikmund, W. G., & D'Amico, M. (1993). Marketing (4th ed.). West Pub. Co.,.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Michael D'Amico. Marketing. 4th ed. Minneapolis/St. Paul: West Pub. Co.,, 1993.

MLA (9th ed.) Citation

Zikmund, William G., and Michael D'Amico. Marketing. 4th ed. West Pub. Co.,, 1993.