APA (7th ed.) Citation

Baird, A. C., Knower, F. H., & Becker, S. L. (1971). General speech communication (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Baird, Albert Craig, Franklin Hayward Knower, and Samuel L. Becker. General Speech Communication. 4th ed. New York: McGraw-Hill, 1971.

MLA (9th ed.) Citation

Baird, Albert Craig, et al. General Speech Communication. 4th ed. McGraw-Hill, 1971.