Advertising campaign strategy a guide to marketing communication plans

Advertising campaign strategy a guide to marketing communication plans

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Manylion Llyfryddiaeth
Prif Awdur: Parente, Donald
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Fort Worth, Tex. The Dryden Press c2000.
Rhifyn:2nd ed.
Pynciau:
Advertising campaigns.
Communication in marketing.