Advertising campaign strategy a guide to marketing communication plans

Advertising campaign strategy a guide to marketing communication plans

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Bibliografiske detaljer
Hovedforfatter: Parente, Donald
Format: Bog
Sprog:English
Udgivet: Fort Worth, Tex. The Dryden Press c2000.
Udgivelse:2nd ed.
Fag:
Advertising campaigns.
Communication in marketing.